Asim Hameed
Sebastian Möller
Andrew Perkis- 1Department of Electronic Systems, Norwegian University of Science and Technology (NTNU), Trondheim, Norway
- 2Quality and Usability Lab, Technische Universität Berlin (TUB), Trondheim, Germany
The rapid advancement of virtual reality (VR) technology has brought many immersive experiences, each designed to transport users into captivating virtual worlds. While these experiences aim to provide a sense of presence and engagement, the factors contributing to a truly immersive experience are often complex and multifaceted. Existing scholarship has predominantly focused on specific aspects of user experience, such as psychological factors (e.g., sense of presence), emotional factors (e.g., enjoyment), or design-related factors (e.g., interface usability). This fragmented approach has impeded a comprehensive understanding of the overall quality of VR experiences. To address this, we propose a multidimensional taxonomy encompassing five essential qualities: immersivity, interactivity, explorability, plausibility, and believability. The framework aims to disentangle the complex, interrelated facets shaping VR experiences for a more systematic evaluation. Immersivity refers to the subjective sense of presence and “being there” in a virtual environment. Interactivity denotes the ability to interact with virtual objects, promoting engagement dynamically. Explorability refers to users’ freedom to navigate and discover new elements. Plausibility examines the logical congruence of the virtual environment’s rules and behaviors. Finally, believability relates to the world-building and internal coherence of the VR world. This taxonomy provides a structured approach to look at VR experiences holistically, assessing the interplay of these facets to facilitate a more objective, comprehensive evaluation, capturing the multidimensional nature of VR experiences. In summary, our proposed taxonomy marks an essential step toward systematic VR evaluation, providing guidance for researchers and highlighting factors integral to VR quality.
1 Introduction
Since the arrival of immersive VR, our media consumption has evolved beyond the confines of rectangular screens to fully immersive interactive environments, further transforming viewers into active participants. From the early days of bulky, wired prototypes to the current lightweight, standalone systems, VR has taken user engagement and immersion to unprecedented levels–building immensely on the interactivity once limited to digital games. The rise of social VR has further expanded the boundaries of these virtual worlds, allowing multiple users to inhabit and interact within shared spaces simultaneously. At the same time, this media convergence has blurred the lines between conventional telecommunications and human-computer interaction (HCI) systems, presenting unique opportunities and challenges for both fields (Perkis et al., 2020). Comprehensively evaluating the quality of these complex VR experiences remains a significant challenge. Existing approaches often focus on specific aspects of the experience, such as technical performance metrics or user-centric aspects, without considering the holistic interplay of factors that shape the overall VR experience (Keighrey et al., 2017). Quality assessments in VR must account for the system, the content or application, and the user’s overall experience, all of which are closely intertwined with the user’s psychological state.
1.1 Existing approaches and limitations
Over the years, numerous influential frameworks have laid the groundwork for understanding the unique characteristics of VR experiences. These frameworks have highlighted the multifaceted nature of VR, encompassing various dimensions. For example, the sense of being present in a virtual environment has been a central focus of many VR frameworks. Slater and Wilbur (1997) differentiated between immersion as an objective description of the technology and presence as the subjective experience of being in a virtual environment. This distinction has been widely adopted in subsequent research (McMahan, 2013; Witmer and Singer, 1998; Nilsson et al., 2016). A virtual world being immersive in its life-likeness reflected by the extent of its inclusiveness, extensiveness, surroundedness, and vividness (Slater, 2018). Separately, Steuer Steuer (1992) identified interactivity as a key component of VR, defining it as the extent to which users can modify the form and content of a mediated environment in real-time. Bowman and Hodges (1999); Mütterlein (2018); Mütterlein and Hess (2017) further emphasized the importance of interaction and responsiveness, noting that it enables users to actively engage with and influence the virtual environment. Another critical aspect closely recognized with interactivity is the extent to which a virtually mediated environment is explorable, highlighting the significance of users’ ability to freely navigate and discover the virtual world (Boletsis, 2017; Flotyński et al., 2017; Flotyński et al., 2018). There is also a strong position held vis-a-vis the narrative/transportation capabilities of a VR experience in terms of the strength of its stories and characters (Van Laer et al., 2019). Slater and Wilbur refer to it as plot Slater and Wilbur (1997) whereas narrative immersion is common within game and literary studies (Arsenault, 2005; Ryan, 2015). Magnenat-Thalmann et al. (2005) and Luciani et al. (2004) have emphasized the importance of believable virtual characters and environments, arguing that it is crucial for maintaining user engagement and ensuring a suspension of disbelief. Slater et al. (2009); Slater et al. (2022); Skarbez (2016); Skarbez (2020) have written on coherence and plausibility of the mediated world in whether it behaves in a manner consistent with the user’s expectations based on their experiences in the real world.
Despite the valuable insights these frameworks provide, existing VR quality assessment approaches often have limitations. Many studies have relied heavily on self-report inventories and questionnaires that focus primarily on presence and immersion (Kim and Biocca, 1997; Lombard et al., 2009; Witmer and Singer, 1998; Lessiter et al., 2001; Schubert et al., 2001) or emotional responses related to user experience (engagement, enjoyment, usability, challenge, etc.) (Jennett et al., 2008; Laugwitz et al., 2008; Brockmyer et al., 2009; IJsselsteijn et al., 2013; Takatalo et al., 2008). While these measures provide useful information, they may not fully capture the complex interplay between the various technical, experiential, and psychological factors that shape VR experiences (Cummings and Bailenson, 2016). Psychological measures in VR focus on broader mental processes, traits, and states, while experiential measures emphasize the immediate, subjective qualities of user interaction within the virtual environment. While psychological measures provide insights into overall mental factors, experiential measures capture the unique, in-the-moment aspects of VR engagement. Moreover, many existing approaches have been criticized for their lack of standardization and inconsistency in terminology and measurement (Cummings and Bailenson, 2016; Skarbez, 2016). This fragmentation has made it challenging to compare results across studies and has hindered the development of a comprehensive understanding of VR quality.
1.2 The need for a broad taxonomy
To properly evaluate immersive VR experiences, it is crucial to consider their technology-related attributes using objective metrics and quantitative methods. At the same time, its vital to also focus on the design-related issues, functionality, and comfort of the system using qualitative heuristic evaluation and usability testing methods. However, the most critical aspect of VR lies in the subjective feelings and experiences of the user while immersed in the virtual environment. These experiential qualities extend beyond pragmatic considerations to include hedonic aspects such as aesthetics, enjoyment, and meaning.
A comprehensive assessment of VR experiences is therefore not a result of system capabilities and product qualities alone but intrinsically linked to the psycho-phenomenological dimensions it elicits–namely, presence, immersion, and embodiment. Without them, there is no VR. Additionally, just like the feeling of “being there” is crucial to delivering this illusion. No less important is its “sense of ‘trueness and genuineness”–its authenticity–that offers credence to the illusion (Hameed and Perkis, 2024).
Therefore, cross-examining these interconnected factors is essential to evaluate the overall user-perceived experience (Held and Durlach, 1992; Moller et al., 2009; Hameed et al., 2019). To address the limitations of existing approaches and provide a more holistic perspective on VR evaluation, we propose a five-dimensional taxonomy for VR experiences (Figure 1). The taxonomy aims to disentangle the often-conflated concepts and provide a structured framework for assessing the quality of VR experiences.
Figure 1. A taxonomy for QoS and QoE and inter-relational factors of IMEx.
The value of this broad taxonomy lies in its ability to bridge the gap between theoretical constructs and practical implications. By encompassing various dimensions, from system-level factors to human-centric features, as well as physiological and psychological measures, this hierarchical structure enables a holistic understanding of VR quality aspects and facilitates informed evaluations. It is important to note that our taxonomy builds upon the extensive scholarship available in the field, presenting a novel interpretation of these concepts that integrate existing research while offering a fresh perspective on the interplay between different aspects of VR experiences. As such, We present our taxonomy as a living framework, acknowledging that VR technology and user experiences are continually evolving. This living aspect ensures that our taxonomy remains relevant and comprehensive as new insights and developments emerge.
2 Factors influencing VR quality
It is worth noting that each of the five abstractions highlighted in this taxonomy, see Table 1, are simultaneously both quality elements (technical or system-related attributes that influence quality) and quality features (perceptual characteristics or dimensions that are relevant for quality judgment) (Csikszentmihalyi et al., 2014; Jekosch, 2005). These abstractions were selected and refined based on a comprehensive review and synthesis of key concepts and frameworks, ensuring a balanced and well-informed taxonomy carefully considering the high-level influence factors (IF) that affect each abstraction, namely, system, user, and context (Perkis et al., 2020). By systematically examining the interplay between these factors and their impact on the five abstractions, we aim to achieve a robust framework for assessing VR quality.
Table 1. Technical factors and corresponding user-centric features for each of the five abstractions.
2.1 Assessments of VR quality
Selecting appropriate assessment methods is crucial for comprehensively evaluating the quality of VR experiences. A combination of VR-specific methods, such as presence questionnaires and physiological measures, and more general HCI-related methods, like usability tests and user experience evaluations, is necessary to capture the unique aspects of VR while also considering established usability and user experience principles. A brief overview thus follows.
3 Towards a quality taxonomy
In this section, we break down each abstraction into technical factors responsible for achieving it and the human-centric factors that describe its effects. Further, we provide an assessment methodology for each of the five abstractions.
3.1 Immersivity
The extent to which a user feels surrounded by and present inside a virtual environment. It is critical in drawing users into the virtual world, creating a sense of presence and engagement. Several factors affect immersivity, including the sensory modalities available, their fidelity, and their vividness. Representational fidelity involves conveying a sense of place through sensory and symbolic cues.
3.1.1 Technical factors
1. Visual fidelity: Visual quality and visual realism are achieved through high-resolution displays, wide Field-of-View (FoV), and advanced rendering techniques. A VR headset provides an angular extent of the observable world. A wider FoV gives a better feeling of surroundness (Slater and Wilbur, 1997), enhancing immersion (LaValle, 2016). High-resolution displays with dense pixels (pixels per degree) contribute to richness and vividness that enable perceptual absorption (Sheridan, 2016; Steuer, 1992).
2. Tracking: a system’s ability to track a user’s position and orientation. Tracking allows real-time synchronization of users’ movements in the real world with those in the virtual world. Jitter-free motion tracking that covers multiple degrees of freedom, the precision of gesture recognition, and accurate perspective and auditory inputs relative to the mediated world contribute to embodied immersion (McMahan, 2013; Kilteni et al., 2012). Full-body tracking yields the maximum possible embodiment.
3. Persistence, Latency, and Refresh Rates: High persistence causes motion blur, whereas high latency causes lag and makes the experience feel unnatural. Similarly, lower refresh rates lead to motion sickness. A higher refresh rate makes an image feel smoother. Therefore, lowering latency and persistence while aiming for higher frame rates is desirable for reducing discomfort motion sickness, or nausea (Chang et al., 2020; Saredakis et al., 2020) – all of which can result in break-in-presence (Slater, 2002).
4. Audio fidelity: Surround ambionic sound and binaural audio sufficiently improves experience in virtual worlds. Sound sources at 360° around the user, replicating natural sound waves, contribute to aural immersion (Spors et al., 2013). Adding sound effects and ambient sounds further improves the user’s sense of envelopment (Rumsey, 2002).
5. Headset Types: Depending on their purpose, some VR headsets can be tethered to offer premium performance, while others offer standalone or wearable for versatile everyday use or hands-free work. In VR headsets, for example, visual occlusion and reduced local ambient noise (with headphones) enforce isolation (Witmer and Singer, 1998). In general, heavy devices with hanging wires and loose fits can lead to distraction (Held and Durlach, 1992). Lightweight HMDs reduce discomfort and motion sickness (Howard and Van Zandt, 2021).
3.1.2 Human-centric factors
1. Presence: A sensation of being enveloped by the multisensory representation of the virtual world delivered via high-fidelity displays contributing to a stronger subjective feeling of “being there,” or presence, in the VE (Arsenault, 2005). Users experiencing presence in virtual environments report feeling genuinely transported to another reality. They describe a profound sense of immersion where the digital world becomes their primary reality, evoking authentic emotional and physiological responses. This psychological state often leads to users forgetting their physical surroundings, fully engaging with virtual objects and characters as if they were tangible and present (Slater et al., 2022; McMahan, 2013).
2. Attention: In virtual experiences, users often lose track of time, and external distractions fade away. Their focus narrows to the virtual world, with a heightened awareness of its details and events. This can be affected by factors such as the level of engagement, the novelty of the environment, and the presence of distractions (Murray et al., 2007).
3. Sense of embodiment: in virtual reality often describes feeling as if their virtual body is theirs. This feeling increases with the accuracy of the head tracking, body tracking, and motion capture systems to represent the user’s movements and position in the virtual world accurately (Kilteni et al., 2012; Kilteni et al., 2015). They report intuitive control over their virtual form, with movements feeling natural and responsive. This deep connection to their virtual self can lead to altered perceptions of their physical body, sometimes resulting in surprising sensations when returning to the real world (Peck et al., 2013; Slater and Sanchez-Vives, 2014).
3.1.3 Assessments
Objective:
Behavioral:
Psychological:
Physiological:
3.2 Interactivity
The degree to which the user can interact with the virtual world and influence its events. Being able to influence the VR experience is essential for fostering engagement and allowing active participation in the virtual world. Intuitive and responsive input devices that enable various actions for a natural and enjoyable experience also enhance a sense of agency or the feeling of being in control of the experience.
3.2.1 Technical factors
1. Intuitiveness and Responsiveness: The input devices’ ease of use and responsiveness enable natural interactions and afford various types of actions that the user can perform in the virtual world. Time delays between user input and system response (interaction latency) or the speed and efficiency of the system to handle data exchange (throughput) bear a significant influence on user experience and satisfaction (Elbamby et al., 2018; Brunnström et al., 2020). Responsive inputs, user-friendly interfaces, and interactivity features that meet or exceed the user’s expectations yield an overall positive experience (Wu et al., 2010).
2. Input Modality: Various modalities like gaze, laser, and hand-tracking offer different interaction styles (Harms, 2019). Positive experience depends on matching the modality of choice, the task at hand, the challenge level, and user-centered factors (Holderied, 2017; Fontaine, 1992). Integrating natural gestures and movements to interact with the virtual environment enhances immersion and engagement.
3. Device and Interface Appropriateness: primary concerns of usability, aesthetics, utility, etc., highlight that the ergonomics and functionality of devices and UIs significantly influence user experience (Moller et al., 2009; Rebelo et al., 2012). An intuitive control scheme that matches the user’s expectations based on their real-world experience ensures the naturalness of interactions (Bowman et al., 2012; Liou et al., 2017). Poor interface quality (Witmer and Singer, 1998), mismatches, and unfamiliarity can adversely affect performance and lead to unfulfillment and dissatisfaction.
3.2.2 Human-centric factors
1. User agency and control The user’s perception of control over their actions and outcomes in the virtual world fosters a sense of ownership and empowerment. Better tracking, intuitive controls, and timely feedback from the virtual world in response to interactions help users understand the consequences of their actions and motivate further engagement (Sheridan et al., 1992). This heightened sense of control often leads to increased emotional investment and motivation to explore, as users feel their actions have meaningful consequences within the virtual space. Thus improving the overall sense of agency (Kilteni et al., 2012).
2. Ease of Interaction: Simple and intuitive control mechanisms reduce cognitive load and allow users to focus on exploring and enjoying the experience. Balancing the complexity of interactions with user capabilities avoids overwhelming users and does not hinder engagement. Considering physical constraints, learning abilities, and potential fatigue ensures interaction methods are comfortable and user interfaces remain spatial, consistent, and accessible for extended VR sessions (Pallavicini et al., 2020).
3. Cognitive Adaptability: As discussed, optimal engagement and satisfaction is achieved when interactions align closely with user abilities. The balance between user skills and interaction complexity can lead to increased motivation, prolonged engagement, and a marked improvement in mental flexibility and problem-solving skills (Velichkovsky et al., 2017; Ryan et al., 2006). This fluidity and progress-reward cycle encourages a state of flow characterized by a blurring of time, intense focus and absorption into the activities performed inside the mediated environment (Csikszentmihalyi et al., 2014).
3.2.3 Assessments
Objective:
Behavioral:
Psychological:
Physiological:
3.3 Explorability
This refers to the ease and freedom of movement with which users can navigate and discover new content within the virtual environment. This aspect is influenced by factors such as degrees of freedom (DoF) for movement, locomotion techniques, and wayfinding or pathfinding options. Other factors like map design, level of complexity, and the overall layout of the virtual world also provide users with opportunities to explore and discover the virtual world.
3.3.1 Technical factors
1. Degrees of Freedom (DoF): Higher DoF supports directional and positional tracking, which allows more intuitive and realistic movement. Higher DoF and effective navigation systems contribute to a feeling of freedom, autonomy, and the ability to explore (Bowman et al., 2012). It also decreases disorientation and VR sickness (Fernandes and Feiner, 2016).
2. Spatial Resolution and Loading Times: The detail and size of the explorable environment and the time it takes to load new areas or features are essential to meeting the user’s natural desire to explore and discover the environment, which can significantly fulfill the user’s need for curiosity.
3. Navigation: Efficacy of user interface elements that aid exploration, e.g., effective wayfinding (Peck et al., 2011). This remains an unexplored avenue as far as QoE studies are concerned. It consists of wayfinding (the mental component) and travel (the motoric component) (Goldstein and Brockmole, 2016). Recent research on neural mechanisms in VR showed that the two are intimately tied together, and their coordination had a profound impact on presence, user performance, and occurrence of sickness (Taube et al., 2013). Effective navigation, techniques that improve spatial awareness and understanding, and the ease with which users can mentally map the virtual environment contribute to a more fulfilling experience.
4. Locomotion: Techniques currently used are motion-based, room-scale-based, slide-teleportation, and arm-swinging (Boletsis, 2017; Bowman et al., 1997). The possibility of continuous, unhindered exploration adds to the degree of movement perception and perceived naturalness of VR spaces (Chen et al., 2013; Slater et al., 1995). Incoherence between tracking and the displayed image induces vection and motion sickness in users (Riecke and Feuereissen, 2012).
3.3.2 Human-centric factors
1. Sense of expansiveness: Virtual worlds that allow spatial exploration and afford users free navigation of the virtual world encourage a sense of discovery. This expansiveness can trigger a profound psychological shift, temporarily liberating users from the constraints of their physical reality and inspiring feelings of awe and excitement. The feeling can be likened to encountering the unknown and unraveling something new, evoking memories of real-world adventures (Slater and Wilbur, 1997).
2. Spatial awareness and understanding: Users with a clear understanding of the virtual environment’s layout and landmarks are more likely to feel confident and motivated to explore further. Being able to form mental maps and emotional connections to specific locations, similar to how we develop attachments to real-world places, increases spatial understanding, leading to a comforting sense of belonging (Rahimi et al., 2018; Hameed and Perkis, 2018).
3. Curiosity and intrigue: An environment that encourages users to explore and seek out new things and spaces actively foment a sense of wonder and curiosity within the virtual world. Making every virtual world corner feel potentially accessible can be deeply engaging, often causing users to lose track of time as they become absorbed in their explorations (Quesnel and Riecke, 2018).
3.3.3 Assessments
Objective:
Behavioral:
Psychological:
Physiological:
3.4 Plausibility
The extent to which a VR system can logically explain and remain consistent with real-world principles. It refers to the degree to which the VR environment and its contents exhibit logical congruence, follow common sense, and align with user expectations. Plausibility operates at the syntactic level and reflects in logical consistency, adheres to real-world principles, and feels rational and explainable (Hameed and Perkis, 2024).
3.4.1 Technical factors
1. Perceptual Constancy: Consistency in object appearance despite varying environmental and contextual conditions. Some common constancies are size, shape, position, color, and lightness (Jerald, 2015; Coren et al., 2004). Disruptions, distortions, glitches, etc., can affect our perception of the object in terms of its shape and size, its position in space, its whiteness intensity, and the color of its surface. Stable geometries and optimized models maintain immersion and an overall positive experience (Lessiter et al., 2001; Schubert et al., 2001).
2. Aliasing and Sampling: It is desirable to reduce visual artifacts (such as jagged edges or pixelated textures) that disrupt the visual continuity of the experience. Lower aliasing and perceptual constancy contribute to the credibility of the virtual environment.
3. Physics consistency: For VR experiences, emulating real-world scenarios or fictional scenarios in real-world settings requires the physics engine to behave realistically regarding gravity, collisions, kinematics, and materials. Consistency of simulated physical interactions using realistic physics engines enhances authenticity (Hummel et al., 2012); uniformity in rules and logical cause-and-effect chains across the virtual environment improves the feeling of presence.
3.4.2 Human-centric factors
1. Perceived congruence: A virtual world will bring on a sense of comfort when elements within it, including objects and behaviors, behave in a manner that feels consistent, natural, predictable, and generally makes sense to the user. This congruence allows users to seamlessly apply their real-world knowledge. Congruence may carry the processing of physical and relational information reflected in matching the logic, physical behaviors, and limitations within a virtual experience to real-world principles (Skarbez, 2016; Hameed and Perkis, 2024). Incongruent features and erratic behaviors can break presence and disrupt the authenticity of the virtual world.
2. Alignment and prior knowledge: Our personal experiences and understanding of the world shape our perception of what’s plausible. When a system’s behavior aligns with user expectations and draws on their existing mental models, even if not identical to the real world, it reinforces a sense of alignment (Rauschnabel et al., 2022). Users may express surprise and delight when virtual worlds resonate with their experiences and knowledge. Concerning perceptual modalities, incongruence and mismatches may lead to a loss of spatial awareness, feel jarring, and break plausibility (Perkis et al., 2020; Rahimi et al., 2018).
3. Cognitive dissonance: Encountering unexpected or illogical elements or experiencing inconsistencies in the virtual world can create discomfort and undermine plausibility. This dissonance can create a mental struggle as users attempt to reconcile conflicting information, potentially leading to a diminished sense of presence and enjoyment in the virtual environment (Sutcliffe et al., 2019).
3.4.3 Assessments
Objective:
Behavioral:
Psychological:
Physiological:
3.5 Believability
A user-centric aspect that refers to users’ likelihood of accepting the world on offer, whether emulated or fictional. It goes beyond mere visual realism and taps into the world-building made possible within the VR system, evoking the user’s emotions, senses, and overall engagement with the virtual world. Believability is semantic and reflects the genuineness of the depicted world in its subtle details and nuanced attention to its world-building. The extent to which a system can build such a world or deliver such an internally coherent experience would result in a “suspension of disbelief” on the user’s part to willingly accept the virtual world (Hameed and Perkis, 2024).
3.5.1 Technical factors
1. Visual Representation: Stimuli with appropriate render quality, simulation, and effects, etc. (Skarbez, 2016; Slater et al., 2022). Physically based rendering, materials, and textures that perform efficiently. Low-resolution visuals or unrealistic visual cues can break the illusion and hinder believability. Higher fidelity in asset geometry and resolution improves perceived realism (Gibson and Mirtich, 1997).
2. Audio Synchronization: When sounds’ timing and spatial location are based on virtual distance and location (Guastavino et al., 2007) of the user from the source. Accurate sound rendering enhances the aural authenticity of the experience.
3. Internal coherence and consistency: All elements within the virtual world, from physics and interactions to character behaviors and story logic, should be consistent and make sense within the established setting and rules. Similarly, narrative and stylistic cohesion should be present. Inconsistencies in cause-and-effect relationships or illogical elements can pull users out of the experience and damage believability (Lepecq et al., 2009).
4. Atmospherics and randomness: Details that reflect real-world experiences, like environmental imperfections, object interactions, nuanced reactions, and character animations, greatly enhance the feeling of naturalness within the environment (Loomis, 2016). Attention to detail within virtual worlds sparks curiosity and motivates users to seek out new things–involvement.
5. Scenario Logic: Complexity and perceived realism of scripted events or narratives in the virtual world remain logically consistent. At a high level, this refers to the extent to which a virtual world behaves reasonably or has predictability (Skarbez et al., 2020) – in that, a user anticipates what will come next (Llobera et al., 2013). The extent to which the virtual world engages the user’s reasoning, skills, and decision-making can heighten their commitment to the world. This results in cognitive absorption and the sensation of time flying by (Murray et al., 2007). The sense that actions and experiences within the virtual world have value or significance adds to their meaningfulness, especially if the users’ “expectations, attitude, and attention are aligned with the actual VR experience (Beckhaus and Lindeman, 2011). Experiences that simulate a user’s imagination also produce emotions.
3.5.2 Human-centric factors
1. Suspension of disbelief: Users’ willingness to embrace the virtual environment as “real,” despite their logical understanding that it is not. This psychological state allows users to engage more deeply with the experience, often leading to genuine emotional responses and a heightened sense of presence within the virtual world. Engaging storytelling, immersive visuals and audio, and a lack of technical glitches all suspend disbelief and enhance believability (Karhulahti, 2012).
2. Narrative Immersion and Emotional Responsiveness: When users feel emotionally invested in the characters, story, or situations within the VR world, they are more likely to believe in it and suspend their disbelief. Creating relatable characters, meaningful interactions, and engaging narratives results in users losing track of time and their physical surroundings (Ryan, 2001). It yields emotional responsiveness tapping into fundamental psychological processes that evoke authentic feelings (Rollings and Adams, 2003).
3. Social Presence: Effective social interactions often result in a genuine sense of connection with other entities, whether agents or representing real people (Arsenault, 2005). Social interactions in virtual worlds enable immersive storytelling experiences that can facilitate learning about sensitive topics in a more engaging and empathetic manner (Murray et al., 2007). The resulting sense of social presence can lead to the formation of meaningful relationships and collaborative experiences within the virtual space, enhancing the overall feeling of being part of a living, responsive world (Slater, 2018; Jerald, 2015).
4. Prior VR experiences: Users with extensive VR experience might have a more nuanced appreciation for virtual experiences, with their expectations and perceptions shaped by past encounters. Some users may possess a heightened sensitivity to both the subtleties and shortcomings of virtual environments, while others may be easily moved by the wonder and novelty of the virtual worlds (Jurnet et al., 2005). Individuals with vivid imaginations and susceptibility to suggestion are also open to fantastical elements and more accepting of realistic and fictional VR experiences (Gilbert, 2016).
3.5.3 Assessments
Objective:
Behavioral:
Psychological:
Physiological:
4 Discussion
This paper has tried to identify five fundamental abstractions embodying VR experiences (see Figure 1). The proposed taxonomy provides a comprehensive framework for analyzing and evaluating the quality of VR experiences. While our taxonomy aims to be comprehensive, we recognize the importance of continuous improvement. As a living framework, it will be periodically reviewed and updated as a living framework to incorporate new findings and address emerging challenges in the VR landscape.
We provided an overview of factors influencing quality perceptions and established connections between technical system capabilities and user-centric considerations. The system-based dimensions, visual, haptic, audio, etc., are interrelated and work together to create an immersive and enjoyable VR experience. High-quality visuals with a wide FoV, sharp clarity, and accurate color reproduction enhance the sense of presence and draw users into the virtual world. Realistic interactions ground users in the VE, encourage a sense of agency, and make it seem credible. Similarly, spatialized sound effects complement the visual and haptic elements, making the experience engaging and adding to their realness. The human-centric features, usability, and enjoyment directly impact the user’s satisfaction with the VR experience. Presence, the feeling of being physically present in the virtual environment, is crucial for achieving a sense of escapism and its authenticity to sustain a prolonged engagement with the virtual world. Usability refers to the VR system’s ease of use and intuitiveness, including navigation, interaction, and application controls. Whereas enjoyment encompasses the fun factor, motivation to continue using VR, and emotional engagement with the virtual experiences.
4.1 Why differentiation matters
VR experiences are complex and multifaceted, and a single metric or criterion cannot fully capture the richness and nuance of these experiences. Differentiating between the five abstractions allows for a more granular understanding of each aspect and its contribution to the overall quality of the experience. The framework is meant to enable practical and detailed evaluations that are compatible with various implementations. The taxonomy is adaptable to a wide range of cases. For example, to understand this in terms of application, we find that entertainment-focused VR experiences like a virtual museum tour may place a high priority on immersivity, believability, and explorability to create captivating and engaging virtual worlds (Carrozzino and Bergamasco, 2010; Styliani et al., 2009). Interactivity would also be crucial to enable users to influence the narrative or gameplay actively. In contrast, VR training simulations for high-risk professions (e.g., firefighting, surgery) would likely prioritize plausibility and believability to ensure the virtual environment accurately reflects real-world conditions and consequences (Schmid Mast et al., 2018; Bergström et al., 2017). Immersivity and interactivity would also be essential for trainees to feel fully present and able to practice critical skills. Explorability may be less relevant if the simulation aims to recreate specific scenarios.
Importantly, the five dimensions in this taxonomy allude to the dyadic interplay between presence and authenticity. We consider authenticity a key factor of quality perception complementary to the feeling of presence. Authenticity is often overlooked since most conceptualizations focus on system-driven immersion and realism in the form of the fidelity and richness of the mediated environment. Equivalently, authenticity speaks to the trueness and genuineness of that mediated environment (Hameed and Perkis, 2024; Gilbert, 2016). In this context, immersivity and interactivity are more closely related to presence, as they contribute to the user’s sense of being physically present in the virtual environment. On the other hand, plausibility and believability are more closely tied to authenticity, as they ensure that the virtual world is consistent, coherent, and true to its intended purpose. Explorability lies at the intersection of presence and authenticity, as it enables users to actively engage with and discover the genuineness of the virtual world while maintaining a sense of presence.
We consider some examples of how differentiating between the five fundamental abstractions can help us generate better-quality models.
4.1.1 Believability vs. interactivity
A VR experience can be highly realistic visually but lack in perceived realism if the user cannot interact with the virtual world meaningfully. For example, a virtual setting with stunning graphics and textural detail may not remain believable if the user cannot pick up objects or interact with other characters (Hameed and Perkis, 2021).
4.1.2 Immersivity vs. plausibility
A VR experience can be fully immersive but lacks plausibility if the user encounters inconsistencies or contradictions within the virtual world. For example, a user with a high-performance HMD may feel fully immersed in a VE. Still, if the world’s physics are unrealistic or the characters behave in ways inconsistent with human behavior, the experience may be inauthentic (Rovira et al., 2009).
4.1.3 Explorability vs. plausibility
A VR experience can be highly explorable but lacks plausibility if the user cannot predict the consequences of their actions. For example, a virtual world may be large and expansive. Still, suppose the user cannot understand how the world works or cannot predict how their actions will affect the world. In that case, they may not explore it effectively and find little motivation to discover hidden elements or influence the narrative. (Irshad et al., 2021).
4.1.4 Immersivity vs. interactivity
Not all VR experiences involve high interactivity or explorability levels. 360° videos are VR experiences where you remain a passive observer, which are excellent examples of this distinction. This difference is crucial when evaluating VR experiences and justifies differentiating between purely immersive (passive or active) and interactive (minimal or high) experiences within the proposed taxonomy.
4.2 Interdependencies and potential challenges
The five abstractions proposed in the taxonomy are inherently interconnected, with potential interdependencies and trade-offs between them. For example, enhancing immersivity through highly realistic visuals and spatialized audio may come at the cost of reduced interactivity due to increased computational demands or latency issues. However, immersivity is a highly subjective experience that may be influenced by individual differences and contextual factors. Developing standardized, objective measures of immersivity that account for these variations remains challenging for evaluators. Similarly, assessing interactivity may require a combination of objective measures (e.g., tracking user inputs and response times) and subjective evaluations of the intuitiveness and naturalness of interactions. Additionally, defining thresholds or benchmarks for “high” or “low” interactivity may be context-dependent.
One can prioritize explorability by creating vast, open-ended virtual worlds, which could undermine plausibility if the virtual environment lacks coherence or consistently fails to adhere to logical rules. But at the same time, explorability introduces measurement challenges related to quantifying the extent and freedom of navigation and the ease of discovering new content. Developing metrics that capture the breadth and depth of exploration opportunities could be complex. Whereas, plausibility and believability assessments may require a deeper understanding of user expectations, mental models, and cultural backgrounds, as perceptions of logicalness and realness can vary significantly across individuals and contexts.
The interdependencies between abstractions have the potential to create synergistic effects. For instance, high levels of interactivity and explorability may contribute to heightened immersivity and a stronger sense of presence within the virtual environment. Assessment strategies must involve triangulating multiple data sources (subjective ratings, behavioral data, physiological markers) and developing standardized testing protocols or benchmark scenarios for comparative evaluations.
4.3 The benefits of a broad taxonomy
We highlighted that overall VR quality arises from the optimal configuration of the mentioned abstractions. Their prioritization will vary on the purpose of the application, i.e., entertainment, training, education, therapy, or social connection. Evaluating VR experiences, therefore, requires examining the combination of factors most suited to the experience objectives and target users. There are no absolute thresholds, only permutations aligned to aims. We hope this taxonomy will achieve the following:
1. Enhanced Evaluation Capability: The taxonomy provides a clear framework for identifying and evaluating the various factors contributing to VR experiences, allowing for a more comprehensive and objective assessment of VR systems.
2. Improved Design Guidance: By disentangling the often-conflated aspects, the taxonomy helps researchers understand specific elements that influence various quality aspects.
3. More Comparable Evaluations: The taxonomy provides a common language for discussing and evaluating VR experiences, facilitating more consistent and comparable assessments across different studies and platforms.
4. Enhanced User Understanding: The taxonomy helps researchers gain a deeper understanding of the subjective factors that influence user experiences in VR, bridging the gap between purely quantitative and user-centered studies.
In conclusion, this research proposes a comprehensive and multifaceted approach to evaluating the quality of VR experiences, considering both technical and human-centered aspects. The perceived quality of which is determined by the delicate balance between the technology’s capabilities and the user’s expectations. As VR technologies advance and mature, this framework serves as a guide for creating experiences tailored to human perception, cognition, and needs. The taxonomy presented in this research emphasizes the importance of examining the interdependencies between various factors and their cumulative impact on the user’s perception of quality. With the increasing adoption and diversification of VR applications, the ability to deconstruct experiences and identify the key drivers of positive user experiences within VR will become increasingly valuable. Our approach aims to maintain a balanced and comprehensive perspective by considering diverse viewpoints based on the accumulated knowledge in the field. We encourage future research to further validate and extend the proposed framework through empirical studies and cross-validation with other taxonomies.
Data availability statement
The original contributions presented in the study are included in the article/supplementary material, further inquiries can be directed to the corresponding author.
Author contributions
AH: Writing–review and editing, Writing–original draft, Visualization, Methodology, Conceptualization. SM: Writing–review and editing, Supervision, Methodology. AP: Writing–review and editing, Supervision, Methodology.
Funding
The author(s) declare that no financial support was received for the research, authorship, and/or publication of this article.
Acknowledgments
This text used Grammarly® AI Writing Assistant to optimize language clarity and improve sentence structure and grammatical correctness. It was solely used to improve readability and refine overall writing mechanics. Some regular prompts used were “improve it,” “make it clearer,” “sound fluent,” “rewrite it,” “make it objective,” and “clean up notes,” amongst others. AI was not used to replace vital authoring tasks such as producing scientific, pedagogic, or research insights or drawing scientific conclusions. All generated work has been carefully reviewed to avoid output that can be incorrect, incomplete, or biased. The author is ultimately responsible and accountable for the contents of the work.
Conflict of interest
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Publisher’s note
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Keywords: virtual reality (VR), user experience, quality of experience (QoE), presence, immersion, authenticity, plausibility, quality modeling and assessment
Citation: Hameed A, Möller S and Perkis A (2024) A holistic quality taxonomy for virtual reality experiences. Front. Virtual Real. 5:1434016. doi: 10.3389/frvir.2024.1434016
Received: 16 May 2024; Accepted: 13 August 2024;
Published: 30 August 2024.
Edited by:
Mincheol Shin, Tilburg University, NetherlandsReviewed by:
Jan de Wit, Tilburg University, NetherlandsMinjin Rheu, Loyola University Chicago, United States
Copyright © 2024 Hameed, Möller and Perkis. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
*Correspondence: Asim Hameed, YXNpbS5oYW1lZWRAbnRudS5ubw==