AUTHOR=Germanakos Panagiotis , Sotirakou Catherine , Mourlas Constantinos I. , Richir Simon , Boomgaarden Hajo TITLE=Editorial: Immersive reality and personalized user experiences JOURNAL=Frontiers in Virtual Reality VOLUME=3 YEAR=2022 URL=https://www.frontiersin.org/journals/virtual-reality/articles/10.3389/frvir.2022.1015155 DOI=10.3389/frvir.2022.1015155 ISSN=2673-4192