AUTHOR=Zheng Qiuqin , Chen Xiaoxia , Zeng Haimei TITLE=Buying conspicuous organic food when it’s crowded: how social crowding and the need for self-expression influence organic food choices JOURNAL=Frontiers in Sustainable Food Systems VOLUME=9 YEAR=2025 URL=https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2025.1486469 DOI=10.3389/fsufs.2025.1486469 ISSN=2571-581X