AUTHOR=Manalo Jaime A. , Orcullo Louie Gerard F. , de Leon Teresa Joi P. TITLE=Altruism as a scaling ingredient: an exploration of the adoption of the Laboy tiller in Aurora JOURNAL=Frontiers in Sustainable Food Systems VOLUME=9 YEAR=2025 URL=https://www.frontiersin.org/journals/sustainable-food-systems/articles/10.3389/fsufs.2025.1380248 DOI=10.3389/fsufs.2025.1380248 ISSN=2571-581X