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ORIGINAL RESEARCH article

Front. Sports Act. Living
Sec. Sports Management, Marketing, and Economics
Volume 6 - 2024 | doi: 10.3389/fspor.2024.1507523
This article is part of the Research Topic Sports Policy and Management in the Era of Sustainable Development Goals: Challenges and Opportunities View all 3 articles

Investing in an Olympic Agenda: from Rio to Tokyo and beyond

Provisionally accepted
Eduardo Russo Eduardo Russo 1*Ariane Roder Figueira Ariane Roder Figueira 2Leonardo Jose Mataruna-Dos-Santos Leonardo Jose Mataruna-Dos-Santos 3
  • 1 Tecnologico de Monterrey, Business School, Mexico City, Mexico
  • 2 Federal University of Rio de Janeiro, Rio de Janeiro, Rio de Janeiro, Brazil
  • 3 Canadian University of Dubai, Dubai, United Arab Emirates

The final, formatted version of the article will be published soon.

    Context: This study was driven by the considerable risks and diminishing enthusiasm among societies to invest in Olympic agendas, which traditionally involve billions of dollars, various opportunities, and complexities for host countries. Purpose: The objective of this study was to evaluate the risks and benefits of long-term equity investments for companies and governments engaged in the Olympic movement. Method: Qualitative methodologies were employed for this research, utilizing a multi-case approach that included 38 comprehensive interviews with companies and entities impacted by the Rio 2016 and Tokyo 2020 Olympics. Results: Consequently, a theoretical framework titled “Risks and Opportunities to the Olympic Investments” is presented to comprehend the dynamics of investment flows, competitive pressures in specific sectors, and future threats and trends for the Olympic movement. Findings: The research revealed that the gigantism of past editions exerted significant pressure on organizers and companies to adopt new management practices and enhance investment planning, striving for minimal environmental impact and long-term economic sustainability. These insights aid scholars, practitioners, and policymakers in making informed decisions about resource allocation in Olympic contexts, and highlight the necessity for updated strategic frameworks to ensure the viability and positive impact of future Olympics.

    Keywords: Olympic Games1, Olympic Investments2, Rio 20163, Tokyo 20204, Investment sustainability5

    Received: 07 Oct 2024; Accepted: 02 Dec 2024.

    Copyright: © 2024 Russo, Figueira and Mataruna-Dos-Santos. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Eduardo Russo, Tecnologico de Monterrey, Business School, Mexico City, Mexico

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.