Ekaterina Glebova
1*
Dag Øivind Madsen
2*The final, formatted version of the article will be published soon.
PERSPECTIVE article
Front. Sports Act. Living
Sec. Sports Management, Marketing, and Economics
Volume 6 - 2024 |
doi: 10.3389/fspor.2024.1403793
This article is part of the Research Topic Emerging Digital Technologies as a Game Changer in the Sport Industry View all 5 articles
Twin Transformation as a Strategic Approach in Sport Management: The Synergy of Digitalization and Sustainability in Sports
Provisionally accepted- 1 Université Paris-Saclay CIAMS, 91405, Orsay,, France
- 2 University of South-Eastern Norway (USN), Kongsberg, Vestfold, Norway
The integration of digitalization and sustainability principles, encapsulated within the Twin Transformation (TT) approach, has emerged as a transformative paradigm within sport management. However, there is a critical gap in understanding how these two transformative forces can be synergistically harnessed within the field of sport management. This paper explores the conceptual underpinnings of TT and its implications for enhancing organizational performance and addressing contemporary challenges in the sports industry. Drawing upon interdisciplinary perspectives, the paper examines how TT fosters innovation, enhances fan engagement, and promotes environmental responsibility within sport management. Through a synthesis of theoretical insights and practical examples, the paper highlights the potential of TT to drive positive change across various facets of sport management, from operational practices to stakeholder engagement. Furthermore, the paper underscores the importance of ongoing research and scholarly inquiry in advancing our understanding of TT and its implications for theory and practice in sport management. Overall, this paper provides a comprehensive overview of TT in sport management, offering valuable insights for researchers, practitioners, and stakeholders seeking to navigate the dynamic landscape of the sports industry.
Keywords: Twin transition, Twin transformation, sustainability, Resistance, digitalization, Sports, Sports management, Strategic approach
Received: 19 Mar 2024; Accepted: 05 Jul 2024.
Copyright: © 2024 Glebova and Madsen. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Ekaterina Glebova, Université Paris-Saclay CIAMS, 91405, Orsay,, France
Dag Øivind Madsen, University of South-Eastern Norway (USN), Kongsberg, 3603, Vestfold, Norway
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