AUTHOR=Lee Hyun-Woo , Brison Natasha T. , Cho Heetae , Pyun Do Young , Ratten Vanessa 

TITLE=Editorial: Adopting New Technologies in Sports Marketing

JOURNAL=Frontiers in Sports and Active Living

VOLUME=3

YEAR=2021

URL=https://www.frontiersin.org/journals/sports-and-active-living/articles/10.3389/fspor.2021.777841

DOI=10.3389/fspor.2021.777841

ISSN=2624-9367