AUTHOR=El-Dabt Laila , AlReshaid Faisal , Park Kathleen , AlBuloushi Nour , Al-Enzi Abrar 

TITLE=Sustainable strategic nation branding through sports: leveraging soft power via mega-event hosting

JOURNAL=Frontiers in Sociology

VOLUME=Volume 10 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/sociology/articles/10.3389/fsoc.2025.1521396

DOI=10.3389/fsoc.2025.1521396

ISSN=2297-7775