AUTHOR=Crossan William , Šíma Jan , Kaprálková Michaela , Ruda Tomáš 

TITLE=Understanding internationalization variance within a sport brand: case study of the Sparta Prague ice hockey and football clubs

JOURNAL=Frontiers in Sociology

VOLUME=9

YEAR=2024

URL=https://www.frontiersin.org/journals/sociology/articles/10.3389/fsoc.2024.1459632

DOI=10.3389/fsoc.2024.1459632

ISSN=2297-7775