AUTHOR=Castillo-Villar Fernando Rey , Castillo-Villar Rosalia G. , Castillo-Villar Krystel K. 

TITLE=Prosumer capitalism in the sharing economy: a gender approach to service providers’ experiences in ridesharing platforms

JOURNAL=Frontiers in Sociology

VOLUME=8

YEAR=2024

URL=https://www.frontiersin.org/journals/sociology/articles/10.3389/fsoc.2023.1274969

DOI=10.3389/fsoc.2023.1274969

ISSN=2297-7775

ABSTRACT=<sec><title>Introduction</title><p>The study draws on the theory of “prosumer capitalism” to explore the experiences of female drivers in ridesharing platforms.</p></sec><sec><title>Methods</title><p>Twenty-five phenomenological in-depth interviews were carried out with Mexican female drivers in ridesharing platforms.</p></sec><sec><title>Results</title><p>The results yielded insights regarding the motives of women to become rideshare drivers, their prosumption experiences, and gender issues related to the job.</p></sec><sec><title>Discussion</title><p>The study offers a novel gender-based approach to comprehend the status of female service providers as prosumer-as-producers and the diverse risks and challenges they face while working in the sharing economy. In a practical sense, platform designers and marketers can improve the application functions to attend to the specific needs of female drivers and implement inclusive measures to safeguard their integrity and well-being.</p></sec>