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ORIGINAL RESEARCH article

Front. Soc. Psychol.
Sec. Computational Social Psychology
Volume 2 - 2024 | doi: 10.3389/frsps.2024.1396533
This article is part of the Research Topic Computational Social Psychology View all 5 articles

The Silicon Service Spectrum: Warmth and Competence Explain People's Preferences for AI Assistants

Provisionally accepted
  • Virginia Tech, Blacksburg, United States

The final, formatted version of the article will be published soon.

    The past year has seen the rise of many variants of large language model chatbots that all attempt to carry out verbal tasks requested by users. These chatbotsperform various collaborative tasks, such as brainstorming, question and answering, summarization, and holding other forms of conversations, embedding them within our daily society. As these AI assistants become increasingly integrated into societal structures, understanding people's perceptions towards them offers insights into how to better facilitate that integration, and how different our current understanding of human-human interactions parallels human-AI interactions. This project explores people's preferences towards responses generated by various chatbots. Leveraging a comprehensive dataset composed of thousands of pairwise comparisons of responses from 17 popular chatbots, the study applies multidimensional scaling (MDS) and property fitting (PROFIT) methodologies to uncover the dimensionality of why some models are similarly or dissimilarly preferred on average by people. In line with previous research on universal dimensions of social cognition, interactions with chatbots are predominantly perceived along two dimensions: warmth and competence. This research advances our understanding of the interface between technology and social psychology. As chatbots and AI become increasingly prevalent within societal interactions, we see that many of the same principles found in perceptions between humans can also apply to AI.

    Keywords: Chatbot, Warmth, competence, multidimensional scaling, artificial intelligence, Natural Language Processing

    Received: 05 Mar 2024; Accepted: 05 Jul 2024.

    Copyright: © 2024 Hernandez and Chekili. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Ivan Hernandez, Virginia Tech, Blacksburg, United States

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.