
94% of researchers rate our articles as excellent or good
Learn more about the work of our research integrity team to safeguard the quality of each article we publish.
Find out more
ORIGINAL RESEARCH article
Front. Robot. AI
Sec. Human-Robot Interaction
Volume 12 - 2025 | doi: 10.3389/frobt.2025.1538711
This article is part of the Research TopicThe Impact of Robotic Technologies on Customer Experience and AdoptionView all articles
The final, formatted version of the article will be published soon.
Select one of your emails
You have multiple emails registered with Frontiers:
Notify me on publication
Please enter your email address:
If you already have an account, please login
You don't have a Frontiers account ? You can register here
In the age of mobile and self-service technologies, human-computer interaction (HCI) often takes place in public settings. Such interactions can be considered a performance in front of others, when the relationship with potential observers may affect user preferences for different interaction styles. From a psychological perspective, public interactions may feel embarrassing or disturbing, but they also provide the opportunity for favorable self-presentation or connection with others. The present study investigated how the presence of different observers (i.e., acquaintance, stranger) emphasizes different psychological needs and, in turn, affects preferences for more or less expressive interactions with a service robot. Results show that users' need for relatedness was higher when imagining a robot interaction with close observers, while popularity was more important with unknown observers. Relatedness was directly linked to a preference for more expressive interactions, regardless of the expected outcome. In contrast, popularity led to stronger expressivity preferences only when users anticipated a successful interaction for which they could take credit. Our research provides valuable insights into the impact of user-observer-relationship on public HCI, and can inspire designers to take into account how present others and users' expectation of successful outcomes may call for different degrees of expressivity in interaction design.
Keywords: service robot, HRI, observer, public space, expressivity, Psychological Needs, User Experience
Received: 03 Dec 2024; Accepted: 07 Apr 2025.
Copyright: © 2025 Von Terzi, Tretter and Diefenbach. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Pia Von Terzi, Department of Psychology, Ludwig-Maximilians-Universität München, München, Germany
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
Supplementary Material
Research integrity at Frontiers
Learn more about the work of our research integrity team to safeguard the quality of each article we publish.