AUTHOR=Noakes Travis , Uys Corrie Susanna , Harpur Patricia Ann , van Zyl Izak TITLE=A role for qualitative methods in researching Twitter data on a popular science article's communication JOURNAL=Frontiers in Research Metrics and Analytics VOLUME=9 YEAR=2025 URL=https://www.frontiersin.org/journals/research-metrics-and-analytics/articles/10.3389/frma.2024.1431298 DOI=10.3389/frma.2024.1431298 ISSN=2504-0537