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ORIGINAL RESEARCH article
Front. Public Health
Sec. Aging and Public Health
Volume 12 - 2024 |
doi: 10.3389/fpubh.2024.1502079
Examining the Role of Intrinsic and Extrinsic Cues from Service Requirement Narratives in Web-based Time Banking Participation Decisions
Provisionally accepted- 1 Shenzhen Institute of Information Technology, Shenzhen, Guangdong Province, China
- 2 Shenzhen University, Shenzhen, Guangdong Province, China
Time banking, known as "Community/Neighborhood Pension," instantiates a form of co-creation that can provide a new solution to fulfil the unmet social service needs of community members with idle resources, which is a feasible solution to alleviate pension pressure. The sustainable operation of time banks relies on the co-creation and active participation of community members. Therefore, in this study, we investigate the motivation of members to participate in web-based time banks from a service requirement narrative perspective. We collected data of 21969 service requirement projects from publicly available information on the website of Nansha Timebank (nstimebank.com, a webbased time bank platform in China). Using the data, we built a model to assess how the intrinsic and extrinsic cues underlying service requirement narratives affect the time bank participation decisions of service providers drawing on grounded theory. Then we conducted a regression analysis to test our hypotheses. We find that participants respond positively to time coins return and narratives highlighting social connection and value fulfilment but respond negatively to service hour costs and empathy-altruism cues. Our findings suggest that people who receive services in web-based time banking platform should utilize different linguistic cues in service requirement descriptions to improve service exchange results.
Keywords: time banking, language cues, grounded theory, intrinsic motivation, extrinsic motivation
Received: 30 Sep 2024; Accepted: 25 Nov 2024.
Copyright: © 2024 Jiao, Lin, Ma, He and Yu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Lijun Ma, Shenzhen University, Shenzhen, 518060, Guangdong Province, China
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