This study aims to develop a comprehensive evaluation model for urban tourism competitiveness in China. Given China's transition into a mature tourist destination, there is a pressing need for a framework that can assess the effectiveness of its urban tourism strategies. The model presented in this study is designed to provide a holistic understanding of the factors influencing urban tourism competitiveness in the Chinese context.
The methodology employed in this study combines both qualitative and quantitative approaches. A modified version of Porter's Diamond Model serves as the primary framework, augmented by the IMD World Competitiveness Center: International Institute for Management Development (IMD) framework to incorporate social governance and environmental dimensions. To derive comprehensive scores for sustainable development, a linear weighted evaluation method was used, incorporating the coefficient of variation entropy weight method. This approach allows for a quantitative assessment of urban tourism competitiveness from 2008 to 2019.
The key findings of the study reveal significant challenges within the current urban tourism landscape in China. These challenges include homogeneous competition, a lack of strategic management, and insufficient service quality. Furthermore, the study identifies the need for greater emphasis on sustainable tourism development, balancing economic benefits with the preservation of cultural and natural assets.
Based on the findings, the study proposes several solutions to address the identified challenges. These solutions include creating boutique inland tourism routes, developing unique urban tourism brands, and enhancing regional cooperation and management practices. Additionally, the study emphasizes the importance of integrating community development and services into the evaluation model to foster sustainable tourism development. The proposed solutions offer actionable insights for policymakers and planners seeking to improve the competitiveness and sustainability of urban tourism in China.