AUTHOR=Di Lorenzo Antonio , Stefanizzi Pasquale , Tafuri Silvio 

TITLE=Are we saying it right? Communication strategies for fighting vaccine hesitancy

JOURNAL=Frontiers in Public Health

VOLUME=11

YEAR=2024

URL=https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2023.1323394

DOI=10.3389/fpubh.2023.1323394

ISSN=2296-2565

ABSTRACT=<p>Vaccine hesitancy is a multi-faceted phenomenon, deeply rooted in cultural, socioeconomic and personal background. Communication is deemed fundamental in fighting vaccine hesitancy. Medical communication should be accessible, relying both on an emotional approach and accurate information. Trained professionals should curate communication with the public.</p>