AUTHOR=Dong Mingfang , Cao Danyang , Liu Tianli 

TITLE=The influence of message framing and time metaphors in green advertising on consumer effects: an examination based on the mediating role of approach-avoidance motivation

JOURNAL=Frontiers in Psychology

VOLUME=16

YEAR=2025

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1552963

DOI=10.3389/fpsyg.2025.1552963

ISSN=1664-1078