AUTHOR=Xiang Fuhua 

TITLE=The impact of rural tourism entrepreneurs' hometown identity on entrepreneurial persistence

JOURNAL=Frontiers in Psychology

VOLUME=16

YEAR=2025

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1513420

DOI=10.3389/fpsyg.2025.1513420

ISSN=1664-1078