AUTHOR=Park Eun Young , Jang Jung Min 

TITLE=Psychological effects of horizontal price display: how left-right location shapes reference price and perceived quality

JOURNAL=Frontiers in Psychology

VOLUME=16

YEAR=2025

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1497372

DOI=10.3389/fpsyg.2025.1497372

ISSN=1664-1078