AUTHOR=Zhang Guihua , Cao Junwei , Huang Mengli , Meng Shang 

TITLE=Investigating the impact of user perception and gamification elements on repurchase decisions in game live broadcasting

JOURNAL=Frontiers in Psychology

VOLUME=16

YEAR=2025

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1492832

DOI=10.3389/fpsyg.2025.1492832

ISSN=1664-1078