AUTHOR=Liu Yuan , Liu Maohong 

TITLE=The interactive effect of affectionate nicknames and streamer type on streamer attitude in E-commerce live streaming: the mediating role of psychological closeness

JOURNAL=Frontiers in Psychology

VOLUME=15

YEAR=2024

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2024.1498235

DOI=10.3389/fpsyg.2024.1498235

ISSN=1664-1078