AUTHOR=Vasquez-Párraga Arturo Z. , Sahagún Miguel A. , Musso Fabio TITLE=Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks JOURNAL=Frontiers in Psychology VOLUME=15 YEAR=2024 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2024.1365333 DOI=10.3389/fpsyg.2024.1365333 ISSN=1664-1078