AUTHOR=Zhu Jinsheng (Jason) , Ma Yan , Xia Guoen , Salle Sabariah Mohamed , Huang Hongye , Sannusi Shahrul Nazmi 

TITLE=Self-perception evolution among university student TikTok users: evidence from China

JOURNAL=Frontiers in Psychology

VOLUME=14

YEAR=2024

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2023.1217014

DOI=10.3389/fpsyg.2023.1217014

ISSN=1664-1078

ABSTRACT=<p>The effects of short movies on social media platforms are gaining worldwide popularity and are now attracting global academic attention. Employing self-perception theory and qualitative research methodology, the study examines the influence of short video applications (TikTok) on app-user engagement and evaluates the self-perceived cognitive psychological understanding of Chinese university students. The findings show that identity, attitude change, emotional perception, and civic engagement are the most influential aspects of Chinese youths’ self-perceptions. Furthermore, the positive and negative correlated components influence the distribution of short video values. Such tactical use of personality construction contributes to the present psychological research of Chinese university students.</p>