AUTHOR=Byon Kevin K. , Du James , Pyun Do Young 

TITLE=Editorial: Is the singularity near? Causal inference in sport consumer behavior research

JOURNAL=Frontiers in Psychology

VOLUME=14

YEAR=2023

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2023.1139910

DOI=10.3389/fpsyg.2023.1139910

ISSN=1664-1078