AUTHOR=Byon Kevin K. , Du James , Pyun Do Young TITLE=Editorial: Is the singularity near? Causal inference in sport consumer behavior research JOURNAL=Frontiers in Psychology VOLUME=14 YEAR=2023 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2023.1139910 DOI=10.3389/fpsyg.2023.1139910 ISSN=1664-1078