AUTHOR=Russo Vincenzo , Bilucaglia Marco , Zito Margherita 

TITLE=From virtual reality to augmented reality: A neuromarketing perspective

JOURNAL=Frontiers in Psychology

VOLUME=13

YEAR=2022

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.965499

DOI=10.3389/fpsyg.2022.965499

ISSN=1664-1078