AUTHOR=Teoh Chen Wei , Khor Kok Chin , Wider Walton TITLE=Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances JOURNAL=Frontiers in Psychology VOLUME=13 YEAR=2022 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.927327 DOI=10.3389/fpsyg.2022.927327 ISSN=1664-1078 ABSTRACT=
The main purpose of this study is to investigate the effect of after sales service (ASS), brand equity (BE), environmental awareness (EA), and product pricing (PP) towards consumer purchase intention (CPI) of green home appliance. Data were collected from 150 Penang, Malaysia citizen who were age from 18 to 60