AUTHOR=Halkias Georgios TITLE=On Brand Stereotyping: Conceptual Specifications and Further Insight JOURNAL=Frontiers in Psychology VOLUME=13 YEAR=2022 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.867667 DOI=10.3389/fpsyg.2022.867667 ISSN=1664-1078