AUTHOR=Wille Farina , Lange Florian TITLE=Potential Contributions of Behavior Analysis to Research on Pro-environmental Behavior JOURNAL=Frontiers in Psychology VOLUME=13 YEAR=2022 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.685621 DOI=10.3389/fpsyg.2022.685621 ISSN=1664-1078 ABSTRACT=

Large parts of contemporary research on pro-environmental behavior focus on mechanistic explanations and mental constructs. Exclusive reliance on this approach may hinder the search for novel solutions to conceptual problems, more powerful methods, and innovative behavior change interventions. Theoretical diversity, on the other hand, can render a field adaptive in its responses to crises and impasses. Against this background, we describe the complementary approach of behavior analysis and its potential contributions to problems of contemporary research on pro-environmental behavior. Behavior analysis (1) provides a consistent account of phenomena that are difficult to reconcile with the mechanistic perspective, (2) redirects the spotlight to context, (3) provides a framework and methodology for assessing behavior with actual environmental impact, and (4) could inspire the development of new intervention techniques. Based on these contributions, we conclude that behavior analysis could substantially enrich research on pro-environmental behavior.