AUTHOR=Reinares-Lara Eva , Olarte-Pascual Cristina , Pelegrín-Borondo Jorge , Oruezabala Gwenaëlle TITLE=Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility JOURNAL=Frontiers in Psychology VOLUME=12 YEAR=2021 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.746147 DOI=10.3389/fpsyg.2021.746147 ISSN=1664-1078