AUTHOR=Martínez-Cañas Ricardo , García-Haro Maria Angeles , Ruíz-Palomino Pablo , Kelly Louise TITLE=Editorial: Social and Psychological Determinants of Value Co-creation in the Digital Era JOURNAL=Frontiers in Psychology VOLUME=12 YEAR=2021 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.683829 DOI=10.3389/fpsyg.2021.683829 ISSN=1664-1078