AUTHOR=Zhang Shaoqing , Park Soobeen TITLE=Study of Effective Corridor Design to Improve Wayfinding in Underground Malls JOURNAL=Frontiers in Psychology VOLUME=12 YEAR=2021 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.631531 DOI=10.3389/fpsyg.2021.631531 ISSN=1664-1078 ABSTRACT=

In retail space, wayfinding difficulties can cause problems, such as loss of time, stress, or discomfort, negatively affecting the shopping experience of consumers and even their patronage intentions. Although studies have reported that space configuration may facilitate navigation, there has been a lack of detailed discussion, particularly in underground malls, where people often encounter wayfinding issues. In this study, a series of exit-finding tasks in virtual malls were simulated to determine if it was practical to encourage turn taking by changing the corridor width, length, height, or angle. The results showed that people have a right-turn preference during exit finding. Moreover, exit-finders mostly prefer taking the upward pathway via stairs followed by corridors with broader widths or curved corners, exhibiting visible and similar navigation effects. Shorter corridors have a visible but relatively small affinity. This study provides some empirical evidence of how the corridor configuration influences the turn taking of people and provides a theoretical reference for adding a guiding function to the spatial arrangement in underground malls.