AUTHOR=Martínez-Ruiz María Pilar , Gómez-Suárez Mónica , Jiménez-Zarco Ana Isabel , Izquierdo-Yusta Alicia 

TITLE=Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

JOURNAL=Frontiers in Psychology

VOLUME=11

YEAR=2021

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2020.611114

DOI=10.3389/fpsyg.2020.611114

ISSN=1664-1078