AUTHOR=Zhou Rongji , Wu Sibin 

TITLE=Opportunity Finding by Nascent Entrepreneurs: Accidental or Purposeful?

JOURNAL=Frontiers in Psychology

VOLUME=11

YEAR=2021

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2020.592994

DOI=10.3389/fpsyg.2020.592994

ISSN=1664-1078

ABSTRACT=<sec><title>Purpose</title><p>This research studies an important, but relatively unexplored entrepreneurial aspect: motivation and aspiration on opportunity finding/discovery.</p></sec><sec><title>Design/Methodology/Approach</title><p>This study surveyed 230 nascent entrepreneurs on their opportunity finding behavior. A poisson regression and a logistic analysis were conducted to discover the relationship between motivation/aspiration and opportunity search behavior.</p></sec><sec><title>Findings</title><p>Motivation and aspiration interact to influence active search in a positive way. However, only willingness to become an entrepreneur is found to search for opportunities purposefully.</p></sec><sec><title>Research Limitations/Implications</title><p>Participants of the research are from a Midwest state in United States. Future research may collect sample from more and larger areas.</p></sec><sec><title>Practical Implications</title><p>Bankers may use entrepreneurial opportunity search behavior as one criterion determining if to fund a person or not.</p></sec><sec><title>Originality/Value</title><p>This article answers the call to study motivation/aspiration on opportunity finding (<xref ref-type="bibr" rid="B85">Yitshaki and Kropp, 2018</xref>; <xref ref-type="bibr" rid="B54">Murnieks et al., 2020</xref>). It is one of the first studies to explore the above relationship.</p></sec>