AUTHOR=Liu Chi-Fang , Lin Chien-Ho 

TITLE=Online Food Shopping: A Conceptual Analysis for Research Propositions

JOURNAL=Frontiers in Psychology

VOLUME=11

YEAR=2020

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2020.583768

DOI=10.3389/fpsyg.2020.583768

ISSN=1664-1078

ABSTRACT=<p>Shopping foods online is different from shopping other things online. To stimulate more thinking and enrich potential future research imagination, this paper reviews for online food shopping features, offers a commentary, and proposes future research directions. The propositions include the following: (1) The design and implementation of online food shopping (eco)systems should engage the consumers and other stakeholders to co-create collective and social values; (2) A better fit between technologies’ and food businesses’ natures could generate better applications for online food shopping; (3) A business model with sound finance systems becomes the core of a healthy online food ecosystem; (4) The interaction and transformation between online (virtual) and offline (virtual) food businesses determines the dynamic development of future food shopping.</p>