AUTHOR=Martinez-Ruiz Maria Pilar , Moser Karin S. TITLE=Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research JOURNAL=Frontiers in Psychology VOLUME=10 YEAR=2019 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2019.02731 DOI=10.3389/fpsyg.2019.02731 ISSN=1664-1078