AUTHOR=Lee Yu-Lun , Yang Dong-Jenn 

TITLE=Potential Contributions of Psychological Capital to the Research Field of Marketing

JOURNAL=Frontiers in Psychology

VOLUME=10

YEAR=2019

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2019.02111

DOI=10.3389/fpsyg.2019.02111

ISSN=1664-1078