AUTHOR=Martínez-Ruiz María P. , Gómez-Suárez Mónica , Jiménez-Zarco Ana I. , Izquierdo-Yusta Alicia 

TITLE=Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

JOURNAL=Frontiers in Psychology

VOLUME=8

YEAR=2017

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2017.02224

DOI=10.3389/fpsyg.2017.02224

ISSN=1664-1078