AUTHOR=Huete-Alcocer Nuria 

TITLE=A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior

JOURNAL=Frontiers in Psychology

VOLUME=8

YEAR=2017

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2017.01256

DOI=10.3389/fpsyg.2017.01256

ISSN=1664-1078

ABSTRACT=<p>The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior and highlighting the main differences between the two types of recommendations, with a view to contributing to a better understanding of the potential of both.</p>