AUTHOR=Chance Zoë , Gino Francesca , Norton Michael I. , Ariely Dan TITLE=The slow decay and quick revival of self-deception JOURNAL=Frontiers in Psychology VOLUME=6 YEAR=2015 URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2015.01075 DOI=10.3389/fpsyg.2015.01075 ISSN=1664-1078 ABSTRACT=

People demonstrate an impressive ability to self-deceive, distorting misbehavior to reflect positively on themselves—for example, by cheating on a test and believing that their inflated performance reflects their true ability. But what happens to self-deception when self-deceivers must face reality, such as when taking another test on which they cannot cheat? We find that self-deception diminishes over time only when self-deceivers are repeatedly confronted with evidence of their true ability (Study 1); this learning, however, fails to make them less susceptible to future self-deception (Study 2).