AUTHOR=Parducci Allen 

TITLE=Utility Versus Pleasure: The Grand Paradox

JOURNAL=Frontiers in Psychology

VOLUME=2

YEAR=2011

URL=https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2011.00296

DOI=10.3389/fpsyg.2011.00296

ISSN=1664-1078