Social media addiction (SMA) is known to be associated with excess use of social media. However, few studies have focused on the links of self-presentation on social media, fear of missing out (FoMO) and SMA. The present study investigated the relationships of self-presentation, FoMO and SMA among university students.
Online survey was conducted with 2,744 respondents, who completed online survey including social media use, FoMO and SMA. Self-presentation on social media and privacy information protection were assessed via researcher-designed questionnaires. Self-presentation on social media was composed of basic information shown on social media and expression willingness. Privacy information protection contained information viewed by others and privacy settings in social media platforms.
The most common information posted on social media were gender, hobby, age, personal photos, videos, and birthday. The most common social platforms with privacy setting were QQ zone (62.2%), WeChat (60.1%), and QQ (40.3%). FoMO (
In general, students with higher level of FoMO and expression willingness are more likely to experience SMA. These results highlight individual behaviors on social media should be considered as essential elements for assessing problematic engaging to social media.