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BRIEF RESEARCH REPORT article
Front. Polit. Sci.
Sec. Comparative Governance
Volume 7 - 2025 |
doi: 10.3389/fpos.2025.1524948
This article is part of the Research Topic The global impact of lobbies and think tanks on democracy and policy View all 5 articles
The digital interactivity of US think tanks' communications
Provisionally accepted- 1 University of Malaga, Málaga, Spain
- 2 University of Cádiz, Cádiz, Spain
The communicative actions of think tanks play a fundamental role in shaping public policies and social discourse, with their capacity for interaction with diverse audiences being vital to maximizing their influence. This study conducts a quantitative content analysis of the communication tools utilized on the websites of the 25 most influential think tanks in North America, as identified in McGann's (2021) report. It assesses the degree of interactivity fostered by these platforms in their relationship with users, revealing that, while the interactivity of one-way tools is notably high, the options for bidirectional interaction remain at a moderate level, characterized by a predominance of asymmetric resources. The findings suggest that, despite effective information transmission, think tanks must adopt more dynamic and participatory communication strategies that promote genuine dialogue and greater collaboration, thereby adapting to a constantly evolving digital environment that demands stronger connections with diverse audiences.
Keywords: Think tanks, digital communication, political communication, Interactivity, United States
Received: 08 Nov 2024; Accepted: 20 Jan 2025.
Copyright: © 2025 Castillero-Ostio, Moreno-Cabanillas and Rodríguez-Fernández. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Elizabet Castillero-Ostio, University of Malaga, Málaga, Spain
Andrea Moreno-Cabanillas, University of Malaga, Málaga, Spain
Leticia Rodríguez-Fernández, University of Cádiz, Cádiz, 11002, Spain
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