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ORIGINAL RESEARCH article

Front. Polit. Sci.
Sec. Politics of Technology
Volume 6 - 2024 | doi: 10.3389/fpos.2024.1496833
This article is part of the Research Topic Digital religion meets politics: pushing boundaries and opening-up new perspectives View all articles

Exploring the Role of TikTok for Intersectionality Marginalized Groups: The Case of Muslim Female Content Creators in Germany

Provisionally accepted
  • 1 Berlin Graduate School of Social Sciences, Humboldt University of Berlin, Berlin, Baden-Württemberg, Germany
  • 2 Berliner Institut für empirische Integrations- und Migrationsforschung, Humboldt-Universität zu Berlin, Berlin, Germany
  • 3 Graduate School of Economic and Social Sciences (GESS), Mannheim, Baden-Württemberg, Germany

The final, formatted version of the article will be published soon.

    Social media has become a central part of everyday life, providing spaces for communication, selfexpression, and social mobilization. TikTok, specifically, has emerged as a prominent platform for marginalized groups, providing opportunities for activism and representation. However, research falls short in examining the specific role of TikTok for Muslim women in Germany who face intersecting forms of marginalization. This shortcoming reflects a broader lack of research on the experiences of marginalized groups within TikTok's logics and affordances, and what functions the platform fulfills for these communities.Against this backdrop, this study examines TikTok's role as a platform for Muslim female content creators in Germany and its broader implications for marginalized communities. Our research is guided by the following questions: (a) What are the main themes and topics that are being brought forward by Muslim women content creators on TikTok? (b) What technical affordances do they use to communicate their content? (c) What functions does TikTok fulfill for Muslim women as an intersectionally marginalized group?We analyze 320 videos from 32 public TikTok accounts identified through snowball sampling. Data collection includes automated web scraping, manual transcription, and qualitative coding. This allows us to identify main topics, video formats, and content types to answer our research questions.Our findings show that Muslim women produce diverse content on TikTok, ranging from beauty and lifestyle to religious education and social justice. They shape the platform's functionalities through creative use, while TikTok's algorithm and virality logic drive creators to blend entertainment with personal content. The hijab emerges as a unique issue, framed within both political and fashion discourses. Overall, TikTok functions as a "third space" where Muslim women challenge mainstream stereotypes and offer alternative interpretations of their identity.While TikTok provides empowerment and visibility, it also exposes Muslim women to hate speech and harassment. The platform provides tools to counter these issues, but the underlying social hierarchies often limit their visibility, making TikTok both a site of empowerment and vulnerability.This study highlights the need for further research into the role of social media for marginalized groups, particularly across platforms, gender, and religion.

    Keywords: TikTok, Muslim women, third space theory, influencers, Marginalized groups Intersectionality, Germany

    Received: 15 Sep 2024; Accepted: 17 Oct 2024.

    Copyright: © 2024 El Sayed and Hotait. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence:
    Fatima El Sayed, Berlin Graduate School of Social Sciences, Humboldt University of Berlin, Berlin, 10099, Baden-Württemberg, Germany
    Nader Hotait, Berliner Institut für empirische Integrations- und Migrationsforschung, Humboldt-Universität zu Berlin, Berlin, Germany

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.