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ORIGINAL RESEARCH article
Front. Pharmacol.
Sec. Neuropharmacology
Volume 16 - 2025 | doi: 10.3389/fphar.2025.1547073
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Oral nicotine pouches (ONPs) are a newer category of smokeless tobacco products that contain pharmaceutical-grade nicotine, but no tobacco leaf. These products have the potential to help smokers transition away from cigarettes. In independent randomized crossover clinical studies, we assessed the abuse liability (AL), including subjective effects and nicotine pharmacokinetic parameters of Velo ONPs with varying nicotine content (4-12 mg per pouch), pouch size (600 mg or 400 mg) and flavor (six varieties), compared to high (cigarettes) and low (nicotine replacement therapy [NRT] gum) AL comparators. Results showed that mean scores for product liking (PL) for all Velo Pouches (p<0.0042) and Velo Mini Pouches (p<0.0031) were significantly lower than cigarettes, regardless of nicotine level, pouch size, or flavor, but similar to NRT gum. Other subjective effects measures (urge to smoke, product effects, overall PL, and overall intent to use again) for Velo ONPs were less favorable than cigarettes and comparable to or lower than NRT gum. Nicotine uptake with use of Velo ONPs was slower (reflected by a longer Tmax) and had lower peak plasma nicotine concentrations (Cmax) relative to cigarettes but was comparable or slightly lower than NRT gum. In Velo ONPs, overall nicotine uptake increased with increasing nicotine content and was comparable to that of cigarettes for the Velo ONPs with higher nicotine levels. Flavor had no effect on nicotine uptake of Velo ONPs. Overall, Velo ONPs demonstrated an AL profile lower than cigarettes and a similar profile to NRT gum, thus, supporting their potential role in tobacco harm reduction strategies.
Keywords: Nicotine uptake, abuse liability, subjective effects, Velo oral nicotine pouches, Combustible Cigarettes, NRT gum, Tobacco harm reduction
Received: 17 Dec 2024; Accepted: 11 Feb 2025.
Copyright: © 2025 Kanobe, Powell, Makena, Baxter, Tapia, Darnell, Prevette, Gibson, Ayoku, Campbell, Coffield, Keyser, Sukka, Gale and Jordan. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Milly Kanobe, RAI Services Company, Winston-Salem, United States
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
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