AUTHOR=Rancati Gaia , Ghosh Kankana , Barraza Jorge , Zak Paul J. TITLE=The contagion of neurologic Immersion predicts retail purchases JOURNAL=Frontiers in Neuroscience VOLUME=19 YEAR=2025 URL=https://www.frontiersin.org/journals/neuroscience/articles/10.3389/fnins.2025.1533784 DOI=10.3389/fnins.2025.1533784 ISSN=1662-453X