AUTHOR=Schumann Marwa , Lehmann Martin , Peters Harm TITLE=Beyond carrots and sticks. Exploring faculty motivation to join a digital health professions educator program JOURNAL=Frontiers in Medicine VOLUME=12 YEAR=2025 URL=https://www.frontiersin.org/journals/medicine/articles/10.3389/fmed.2025.1554011 DOI=10.3389/fmed.2025.1554011 ISSN=2296-858X