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ORIGINAL RESEARCH article

Front. Med.
Sec. Healthcare Professions Education
Volume 11 - 2024 | doi: 10.3389/fmed.2024.1424352
This article is part of the Research Topic Education and training in pharmaceutical medicine, medicines development and regulation for scientists worldwide View all 8 articles

Cross-sectional assessment of perception and attitude of pharmacy students towards pharmaceutical promotion. A study from developing country, Pakistan

Provisionally accepted
Ali Hassan Gillani Ali Hassan Gillani 1Hafsa Arshad Hafsa Arshad 1Muhammad Arshed Muhammad Arshed 2Ammar Jairoun Ammar Jairoun 3Sundus Shukar Sundus Shukar 1Jamshaid Akbar Jamshaid Akbar 4Azzah Khadim Hussain Azzah Khadim Hussain 5Hafiz Muhammad Abbas Malik Hafiz Muhammad Abbas Malik 6Mohamed Izham Mohamed Ibrahim Mohamed Izham Mohamed Ibrahim 7Yu Fang Yu Fang 1*
  • 1 Xi'an Jiaotong University, Xi'an, China
  • 2 Department of Community Health, Faculty of Medicine and Health Sciences, Putra Malaysia University, Serdang, Selangor, Malaysia
  • 3 Faculty of Medicine and Health Sciences, Universiti Putra Malaysia, Serdang, Selangor, Malaysia
  • 4 Department of Pharmacy Practice, Faculty of Pharmacy, Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan
  • 5 Faculty of Pharmaceutical Sciences, University of Central Punjab, Lahore, Punjab, Pakistan
  • 6 Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan
  • 7 Department of Clinical and Pharmacy Practice, College of Pharmacy, QU Health, Qatar University, Doha, Qatar

The final, formatted version of the article will be published soon.

    The pharmaceutical promotion is "all informational and persuasive activities by manufacturers and distributors, the effect of which is to induce the prescription, supply, purchase and/or use of medicinal drugs. These promotional activities affect the dispensing behavior of physicians and pharmacists and influence begins from educational institutes.Our study's main aim was to evaluate opinion and attitude of pharmacy students toward pharmaceutical promotion.A significant number of students concurred with the notion that promotional activities could impact dispensing practices and they also believed that such activities contribute to the growing issue of irrational antibiotic use. This study underscores the necessity for a heightened emphasis on the educational needs of pharmacy students.

    Keywords: Pharmaceutical promotion, Pharmacy students, Perception, Attitude, Pakistan

    Received: 01 Jul 2024; Accepted: 10 Oct 2024.

    Copyright: © 2024 Gillani, Arshad, Arshed, Jairoun, Shukar, Akbar, Hussain, Malik, Mohamed Ibrahim and Fang. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Yu Fang, Xi'an Jiaotong University, Xi'an, China

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.