AUTHOR=Haidinger Katrin , Koller Monika 

TITLE=The value of consumer neuroscience research for contemporary marketing knowledge

JOURNAL=Frontiers in Human Neuroscience

VOLUME=17

YEAR=2023

URL=https://www.frontiersin.org/journals/human-neuroscience/articles/10.3389/fnhum.2023.1214848

DOI=10.3389/fnhum.2023.1214848

ISSN=1662-5161