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ORIGINAL RESEARCH article

Front. Digit. Health
Sec. Human Factors and Digital Health
Volume 6 - 2024 | doi: 10.3389/fdgth.2024.1414178

Artificial intelligence(AI) in counselling practices. A multigroup analysis of acceptance and awareness using gender and professional rank

Provisionally accepted
Usani Ofem Usani Ofem *
  • Alex Ekwueme Federal University, Ndufu- Alike, Ndufu-Alike, Ebonyi, Nigeria

The final, formatted version of the article will be published soon.

    This study analyses how professional counsellors apply artificial intelligence in counselling practices using the nexus between awareness and application through acceptance of AI with gender and professional rank as group variables. A total of 5432 professional counsellors were selected for the study and data was collected online from professional counsellors. The items were subjected to validity checks, and they demonstrated precision and relevance with high content and factorial validity. Average variance extracted and Fornel-Larcker were used for convergent and discriminant validity checks. The findings of the result showed that showed that counsellors' awareness ,acceptability and application of AI in counselling practices is high. Applicability mediated the nexus positively but male practitioners and professors were stronger in awareness, acceptance and applicability of these tools . The implication of the study for policy purposes were discussed.

    Keywords: Awareness, acceptance, artificial intelligence, multi-group analysis, gender, Professional rank

    Received: 30 Jul 2024; Accepted: 23 Dec 2024.

    Copyright: © 2024 Ofem. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Usani Ofem, Alex Ekwueme Federal University, Ndufu- Alike, Ndufu-Alike, Ebonyi, Nigeria

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.