AUTHOR=Marcías María Laura , Salvadeo Christian , Salgado-Beltrán Lizbeth , García-Castañeda Omar 

TITLE=Charisma is not enough: measuring short- and long-term environmental consciousness in wildlife tourism activities

JOURNAL=Frontiers in Conservation Science

VOLUME=6

YEAR=2025

URL=https://www.frontiersin.org/journals/conservation-science/articles/10.3389/fcosc.2025.1539683

DOI=10.3389/fcosc.2025.1539683

ISSN=2673-611X